Phd thesis in advertising, getting started
Douglas, whose suggestions have been incorporated in this version. So write something, even if it is just a set of notes or a few paragraphs of text that you would never show to anyone else.
It helps to start with an easy one: Your new aim is just to write a paragraph or section about one of your subheadings. Make sure that you consult that for its formal requirements, as well as this rather informal guide. So set yourself a deadline and stick to it.
Your adviser will expect to read each chapter in draft form. Organisation It is encouraging and helpful to start a filing system.
Once you have found the most logical order, note down the key words of your explanation. Talk to your supervisors about this.
Go to the library and read several thesis introductions. Try to distance yourself from your usual perspective and look at your work.